On May 26th, from 4 pm to 5 pm at Itercare will take place the seminar: Generate incoming: a multichannel marketing approach.
Each patient follows a different path from when the need of a treatment arises to when he or she finally chooses the destination and the clinic. And the story is not over because, after the treatment, can become an advocate. Managing this Customer Journey or, better, Patient Journey, through an effective and measurable multichannel strategy is essential to develop a successful long term marketing strategy.
The seminar will provides many points to face these issues applied to complex dynamics of Medical Tourism in order to increase incoming and develop business.
At the conference, will partecipate as speakers:
- Alessandro Santambrogio, Partner and Marketing Director Destination Health, author of ROIvolution, manage multichannel communication and grow business through the CommunicationEcosystem.
- Andrea Boaretto – Founder, Personalive / MIP Politecnico.
- Keith Pollard – Managing Editor IMTJ
- Rania Kimrakji, Partner Royalty Consultant
- Raffaella Molteni – VicePresident Medpoint Health Partners
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