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A NEW TARGET FOR HOTEL STRUCTURES: CUSTOMERS/PATIENTS.

New York, Miami, Cleveland, Houston: these are just some examples of cities where a new phenomenon is blossoming: hotels structures specialized in hosting patients who should receive medical treatment in nearby clinics.

It’s becoming clear that hotel structures are increasingly attentive to the market of medical tourism, which can no longer be overlooked. Hence, the need and the desire to create synergies between hospitals and hotel facilities.

This is because, as stated William M. Peacock III, chief of cardiology at the Cleveland Clinic,”the phenomenon of foreign patients is booming. If in 2014 foreign patients were 1%, in 2015 it has reached 6% mostly coming from the Gulf area “.

Ther evidence is very convincing, especially if you look it under an economic perspective.The stay of a patient in a clinic or in a hospital amounts, on average to $ 2,500 per night, while the overnight stay in a hotel specialized in post-operative convalescence amounts, on average, to $ 250, though in much more comfortable environments.

Many clinics have also opened a “help desk” for patients who do not speak English: there are cases of staff members who speak eight languages.

But which, in detail, are the hotel facilities that have taken up the cause of health tourism?

NEW YORK – EDGE HOTEL: Opened in 2015, located in the upper part of Manhattan just a few steps from Time Square. Just a block and a half from New York Presbyterian Hospital, the hotel has a constant occupancy rate of over 80 percent.

CLEVELAND – HOLIDAY INN CLEVELAND CLINIC: Opened in May 2015, can be almost considered an annex of the hospital: connected to it through a bridge, it features nine floors with 276 rooms designed for medium and long hospital stays. Everything has been designed with the comfort of patients in mind: even the bar in the lobby is characterized by different heights to suit the kind of clientele that can not do without the wheelchair. The rooms provide plenty of electrical outlets for customers who need to connect respirators and other equipment.

HOUSTON – INTERCONTINENTAL HOUSTON MEDICAL CENTER: Under construction, will consist of 353 rooms and 21 floors. Designed as a luxury hotel, for high spending patients, it is located a few steps from the Texas Medical Center.

MIAMI – MIAMI HITLTON/DADELAND: A few months ago the Baptist Health South Florida hospital and the famous chain of Hilton hotels officially broke ground. The new hotel Hilton Miami / Dadeland will provide 150 rooms designed to the highest hospital standards. Of these rooms, 34 will be reserved for patients requiring long periods of hospitalization. Interesting to note that this is the first example of a partnership between these two types of facilities.

UPCOMING TRENDS

The hotel/hospital phenomenon reflects two trends. clinics, increasingly, are designed with hospitality in mind, such as single rooms for patients and furniture reflecting hotel and not hospital aesthetics.

However, these partnerships are also the latest example of how health providers are shifting their attention and their resources, from healing the sick to public health and “Community Care” in collaborations with other organizations, hospitals and medical centres that combine health services medical, social and behavioural to satisfy also not “clinical needs” of patients.

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