THE SCIENTIFIC PROGRAM

Four topics

During the three days of Intercare, an intense program of Meetings, Conferences, Round Tables and Presentations will unfold covering four main areas:

  • Market trends: guidelines for development
  • Best Practices: hospitals, destinations, companies, specialists  that are benchmarks for the sector
  • Business development and marketing: developing incoming business towards a structure or an area
  • Access to healthcare: legislative frameworks, insurance, financial services, tax incentives; patient rights and safeguards

The Scientific Commitee

The program of conferences and round tables is steered by a Scientific Commitee, headed by:

  • Prof. Gabriele Pellissero: AIOP President; President of Gruppo Sanità di Assolombarda Confindustria Milano Monza e Brianza

and composed by:

  • Cristian Ferraris e Giorgio Ciron – Confindustria Sanità e Servizi
  • Gianluca Mondovì – Gruppo di Lavoro Medical Tourism, Assolombarda
  • Maurizio Cavezzali – Intercare
  • Barbara Cossetto – IEO / Cardiologico Monzino
  • Alberto Di Perna – Gruppo GVM
  • Lorenzo Fenech – OCPS Bocconi
  • James Georges – Gruppo San Donato
  • Silvia Meneghello – Fondazione CNAO

PROGRAM AT A GLANCE

Two separate conference programs:

  • Shaping the Medical Tourism Market (IEO / Monzino Room): three days with the best opinion leaders on the market to debate on scientific, marketing, management, innovation themes.
  • Medical Innovation Speeches (Fondazione CNAO Room): hospitals and clinics present their excellences in oncology, cardiology, orthopaedics, aesthetic and plastic surgery, Assisted Reproduction.

THE CONFERENCE PROGRAM: SHAPING THE MEDICAL TOURISM MARKET

Sessions are in English with simultaneous translation in Italian.

09.00 – 10.00

Sala Fondazione CNAO

(Solari)

Buyers’ Breakfast – Italian Health System: a world class excellence  

According to World Health Organization, Italian Health System ranks second in the world. Italy can not only count on excellence in clinical innovation with 49 Research Hospitals and 43 Universities Faculties in Medicine but also in clinical care with world class hospitals in Oncology, Cardiology, Neurology, Transplants, Orthopaedics, Pediatrics, Plastic and Aesthetic Surgery.

And, within Italy, Lombardy Region represents a Health District of its own, with 19 Research Hospitals, 1.7 million admissions and 153 outpatients and and ecosystem of over 700 biotech and healthtech industries.

This presentation will cast an insight into the opportunities that the Italian Health System offers for treating foreign patients.

9.00 – 9.15 am The Italian healthecare system: its excellences and the relationship between public and private departments, with an overview on the EU market | L. Fenech – OCPS SDA Bocconi

9.15 – 9.30 am The high proficiency vocation of the Italian healthcare system | N. Bedin – AIOP National Counselor

9.30 – 9.50 am Lombardy’s healthcare system and its excellences | G. Mondovì – Work Group Confindustria Lombardia Sanità e Servizi

10.00 am Ribbon cutting Ceremony

 

INVITATION ONLY SESSION. PLEASE CONTACT US FOR MORE INFORMATION

10.00 – 13.00

Sala IEO-Monzino

(Bramante)

Medical Tourism: an asset for economical and scientific development

Medical Tourism can support the development of National Health Systems as well as generate revenues for destinations. A look at market situation, trends and opportunities lying ahead as well as the challenges in this blooming market through the eyes of government representatives, hospital groups, sector associations and academics.

This session is valid for Medical ECM.

Moderator: Keith Pollard, Managing Editor, IMTJ

10.00 – 10.30 am Opening of proceedings and presentation of institutions

10.30 – 10.35 am Intercare: the opportunities of Medical Tourism in Italy | Maurizio Cavezzali – President of Intercare

10.35 – 10.45 am Challenges and opportunities of Medical Tourism | K. Pollard – Managing Editor IMTJ

10.45 – 10.55 am Medical Tourism as strategic asset for the economical and medical development of a nation | G. Cappelli – Croatian Minister of Tourism

10.55 – 11.05 am Growth and development of Medical Turism in Thailand | Director of Thailand Tourist Office

11.05 – 11.15 am The transboundary mobility of patients: an opportunity for healthcare access | I. Giannico – UEHP

11.15 – 11.25 am The European Directive 2011/24 and the opportunities for Italian hospitals | L. Bertinato – AULSS9 Veneto

11.25 – 11.35 am Medical Tourism flows to and from Italy and the excellences of the Italian Medical Tourism | F. Lega – OCPS

11.35 am – 11.45 am Medical Tourism: an opportunity for the Italian Hospital System | G. Pellissero – AIOP

11.45 – 11.55 am The role of Tour Operators in the development of Medical Tourism | N. Filippetti – President of ASTOI

11.55 am – 12.05 pm The role of quality and patient safety: our experience | S. Cazzaniga – General Manager Humanitas

12.05 – 12.15 Research in Oncology: an attractive factor for Italy | P.G. Pelicci – Direttore della Ricerca IEO Istituto Europeo di Oncologi

12.15 – 12.25 pm The role of Medical Tourism in the strategies of Gruppo San Donato | J. Georges – Head of International Business Office Gruppo Ospedaliero San Donato

12.30 – 13.00 pm Round table and discussion

 

 

13.00 – 13.30

Sala IEO-Monzino

(Bramante)

Intercare Innovation Award

Cronic pain is a crucial problem linked to different pathologies and has a relevant impact on the quality of life of patients and families. Intercare recognizes the value of research in this field by awarding the first Intercare Innovation Prize to Elise Houdayer, neurobiology researcher of San Raffaele Hospital and coordinator of a project introducing virtual reality within a multidisciplinary approach to cronic pain.

The project, funded by ARSOP (Association of Private Hospitals Specialists in Rehabilitation) has also been awarded the European civic prize on chronic pain, promoted by Active citizenship network.

Panel: Elise Houdayer, Researcher, IRCCS San Raffaele Hospital; Sandro Iannaccone, Responsible of the Specialistic Rehabilitation Unit in neurological, cognitive and motion disturbs, IRCCS San Raffaele Hospital

14.00 – 15.30

Sala IEO-Monzino

(Bramante)

Premium Session – Developing business from Russia, UAE, Eastern Europe and Africa

Medical specializations mostly searched, types of clinics, cultural habits, expectations in collateral services: what is needed to optimize attractiveness and boost incoming of your destination or clinic?

A separate registration fee is required for this session. The fee includes a two day pass for business days.

Moderator: Alessandro Santambrogio, Marketing Director, Destination Health / Intercare

02.00 – 02.20 pm | Mert Akkok, Buyer, East Europe and Africa

02.20 – 02.40 pm | Rania Kimrakji, Buyer, UAE

02.40 – 03.00 pm | Paata Ratiani, Buyer , Russia

03.00 – 03.30 pm Round table and discussion

Themes:

  • The needs of patients in the presented markets
  • Therapeutic needs, flows and average expense
  • Current destinations
  • What they research

 

16.00 – 17.00

Sala IEO-Monzino

(Bramante)

Seminar: Innovations in oncology

An insight in the most recent therapies from three leading oncology centres: European Oncology Institute (IEO), Fondazione CNAO, Istituto Clinico Humanitas.

17.00 – 18.00

Sala IEO-Monzino

(Bramante)

Italian Medical Tourism Patient: a portrait

What kind of treatments are Italian patients looking for abroad? What motivates them to take the trip? What expectations do they have? An insight to better understand how to capture outgoing flows from this growing market.

Moderator: Valeria Albertin, Commercial Director, Intercare

Panel: Andrea Boaretto, Partner Personalive / Politecnico di Milano; Vanda Scheidl, Director, RexRea; Stefano Urbani, President, TMI;

10.00 – 13.00

Sala IEO-Monzino

(Bramante)

Internationalizing healthcare: a look at business models

Medical Tourism is part of an internationalization process concerning healthcare globally. What are existing business models and how can hospitals, patients and destinations benefit from globalization?

This session is valid for 3 Medical ECM.

10.00 – 10.10 am Opening of proceedings and presentation of institutions

10.10 – 10.25 am The internationalization experience of the working group of Confindustria Lombardia Sanità e Servizi | G. Mondovì – Work table Confindustria Lombardia Sanità e Servizi

10.25 – 10.40 am How to create, promote and transform an international destination of Medical Tourism | Maja Rendulic – Head of Medical Tourism, Croatia Chamber of Commerce

10.40 – 10.55 am The thermalism in Europe: guidelines for international development | G. Bellandi – President EHTTA

10.55 – 11.10 am The internationalization strategies of Gruppo Ospedaliero San Donato | F. Magro – Head of International Development, Middle East – Gruppo Ospedaliero San Donato

11.10 – 11.25 am Humanitas Group: an excellence built on innovation, worldclass research and international university | G. Mondovì – Head of International Business Development Humanitas

11.25 – 11.40 am Internationalization of Gruppo GVM: managing structures and models | L. Venturini – Private and Supplementary

11.40 – 11.55 am From diagnostic to therapy: an integrated approach | F. Perona – Head of External Offices CDI

11.55 am – 12.10 pm Reconstructive surgery: developing a destination on niche therapies | M. Kaufman – Co-director of the center for treatment of paralysis and reconstructive nerve surgery at Jersey Shore UMC

12.10 – 12.25 pm A therapeutic model: cardiopatic children care | Di Terlizzi  – VP Association for Cardiopatic Children in the World

12.25 – 12.40 pm Successfull business models in the internationalization of health | R. Molteni – Medpoint

12.40 – 13.00 pm Round table and discussion

 

14.00 – 16.00

Sala IEO-Monzino

(Bramante)

Medical Tourism: towards a shared strategy to organize incoming

Medical Tourism is a complex industry. While the main need is on healthcare treatment, a vast set of complementary factors and services has to be considered in order to build a consistent destination management strategy, able to attract patients.

Moderator: Alessandro Santambrogio – Marketing Director Intercare

02.00 – 02.05 pm Opening of proceedings and presentation of institutions

> The PROVIDERS POINT OF VIEW

02.05 – 02.15 pm  | E. Fresa – Auxologico

02.15 – 02.25 pm | F. Perazzini – Clinica San Francesco

> The BUYERS POINT OF VIEW

02.25 – 02.35 pm | D. Duncan – Buyer President of Salus Gate

> The TOUR OPERATORS POINT OF VIEW

02.35 – 02.45 pm | Luigino Poli – Vice President of Federalberghi

02.45 – 02.55 pm | ARATRAVEL

02.55 – 03.05 pm | ACCESSMEDICARE

03.05 – 03.15 pm | N. Filippetti – President of ASTOI

03.15 – 04.00 pm Round table and discussion

Themes:

  • An institutional steering committee for Medical Tourism
  • Therapies, logistics and hospitality: logic and advantages of an integrated industry
  • Combined promotion of territories and destinations.

16.00 – 17.00

Sala IEO-Monzino

(Bramante)

Generate incoming: a multichannel marketing approach

Each patient follows a different path from when the need of a treatment arises to when he or she finally chooses the destination and the clinic. And the story is not over because, after the treatment, can become an advocate. Managing this Customer Journey or, better, Patient Journey, through an effective and measurable multichannel strategy is essential to develop a successful long term marketing strategy.

10.00 – 12.00

Sala FONDAZIONE CNAO

(Solari)

Healthcare in the EU: legislative framework and opportunities for patients

Cross Border treatments for EU citizens are regulated by the 2011/24 Directive. What it the state of the art of its implementation and what opportunities does it open for patients?

14.00 – 16.00

Sala FONDAZIONE CNAO

(Solari)

Assisted Reproduction: the situation in Europe

Assisted reproduction is one of the fastest growing demands in healthcare. A look at the situation in Italy and Europe and at the options available to patients.

This session is valid for Medical ECM.

Moderator: J. Rossi Mason – Science and Medical Journalist

2.00 – 2.10 pm Opening of proceedings and introduction: the request for Medically Assisted Procreation in Italy | J. Rossi Mason – Science and Medical Journalist

2.10 – 2.20 pm The Italian legislation and the situation of the access to therapies | C. De Stefano – Aogoi

2.30 – 2.40 pm Medically Assisted Procreation: the situation from the patients point of view | V. Fava –Cittadinanza Attiva

2.40 – 2.50 pm Therapeutic innovations in Medically Assisted Procreation | L. Privitera – Medical Manager, Obstetrics and Gynecology specialist, San Raffaele

2.50 – 3.00 pm Andrological Prevention for a more efficient Medically Assisted Procreation | M. Mancini – UOC Andrology and Assisted Procreation, Ospedale San Paolo

3.00 – 3.10 pm Medically Assisted Procreation: the Spanish legislation and the therapeutic offer | M. Pecina – A. Galindo Trias – Gravida

3.10 – 3.20 pm Medically Assisted Procreation: the Croatian legislation and the therapeutic offer | A. Simunic – CEO IVF

3.20 – 3.30 pm Medically Assisted Procreation: legislation and therapeutic offer in Czech Republic

3.30 – 4.00 pm Round table and discussion

 

16.00 – 18.00

Sala FONDAZIONE CNAO

(Solari)

Taking care of Obesity, an integrated approach

Obesity is a complex pathology, requiring medical, psychological and nutritional care. Which are the options to address it in Italy and abroad.

This session is valid for Medical ECM.

Moderator: J. Rossi Mason – Science and Medical Journalist

4.00 – 4.15 pm Introduction: obesity, an increasing epidemiological phenomenon | J. Rossi Mason – Science and Medical Journalist

4.15 – 4.30 pm Physiopathology of Nutrition: the multidisciplinary evaluation for the suitability for Bariatric Surgery | D. Noè – Head of Dietology and Clinical Nutrition, Medical Sciences Department – ASST Santi Paolo e Carlo

4.30 – 4.45 pm The importance of the Mental Status Examination: from surgical suitability to the follow-up | G. Faraci – Eating Disorders Neuropsychiatrist – ASST Santi Paolo e Carlo

4.45 – 5.00 pm Surgical solutions: established techniques and therapeutic innovations | G. Marinari – Head of Bariatric Surgery, Humanitas

5.00 – 5.15 pm Surgical solutions: established techniques and therapeutic innovations | A. Giovanelli – Obesity Surgery Clinica S. Ambrogio

5.15 – 6.00 pm Round table and discussion

 

MARKET INSIGHT MEETINGS AND MEDICAL INNOVATION SPEECHES

12.00 – 12.30

Sala Fondazione CNAO

Medical Innovation Speeches

A series of meetings to discover medical innovations or Medical Tourism best practices. A unique opportunity to consult with leading providers.

Accreditation Canada

Standardization of Health Tourism K. Tarasova – Executive Director Accreditation Canada

14.00 – 15.00

Sala Fondazione CNAO

Medical Innovation Speeches

A series of meetings to discover medical innovations or Medical Tourism best practices. A unique opportunity to consult with leading providers.

IEO European Institute of Oncology / Centro Cardiologico Monzino

How a multidisciplinary approach can change patient’s care in oncology and cardiology

15.00 – 16.00

Sala Fondazione CNAO

Medical Innovation Speeches

A series of meetings to discover medical innovations or Medical Tourism best practices. A unique opportunity to consult with leading providers.

Gruppo Ospedaliero San Donato

Cancer Immunotherapy and Gene Therapy of inherited diseases

F. Ciceri, MD, Director of the Hematology and Bone Marrow Transplantation

A. Bondanza, MD-PhD, Head of Innovative Immunotherapies Unit

M.E. Bernardo, MD-PhD, Head of Pediatric BMT

San Raffaele Scientific Institute

16.00 – 17.00

Sala Fondazione CNAO

Medical Innovation Speeches

A series of meetings to discover medical innovations or Medical Tourism best practices. A unique opportunity to consult with leading providers.

Croatia National Tourist Board  

Croatia, full of life. A destination for Medical Tourism

I.P. Zivadinov – Managing Director of Kvarner Region Tourist Board

17.00 – 17.30

Sala Fondazione CNAO

Medical Innovation Speeches

A series of meetings to discover medical innovations or Medical Tourism best practices. A unique opportunity to consult with leading providers.

Clinica San Francesco

New surgical technologies and prosthesis for knee

F. Perazzini – Marketing and Communication Director, Clinica San Francesco

10.00 – 12.00

Sala San Carlo

Premium Session – Market Insight Meeting: Russia

Meet top Russian and CIS facilitators to boost incoming from this region. Individual meetings are arranged in Speed Dating mode.

This session is reserved to Registered Visitors of Intercare and requires a separate registration fee. Maximum of 20 Providers allowed.

10.00 – 12.00

Sala Chagall

Premium Session – Market Insight Meeting: Eastern Europe and Balkans, Africa

Meet top facilitators from Eastern Europe and Balkan Countries to boost incoming from this region. Individual meetings are arranged in Speed Dating mode.

This session is reserved to Registered Visitors of Intercare and requires a separate registration fee. Maximum of 20 Providers allowed.

02.00 – 04.00pm

Sala San Carlo

Premium Session – Market Insight Meeting: UAE & Middle East

Meet top facilitators from United Arab Emirates and other Arab Countries to boost incoming from this region. Individual meetings are arranged in Speed Dating mode.

This session is reserved to Registered Visitors of Intercare and requires a separate registration fee. Maximum of 20 Providers allowed.

02.00 – 06.00pm

Sala Fondazione CNAO

Medical Innovation Speeches

A series of meetings to discover medical innovations or Medical Tourism best practices. A unique opportunity to cunsult with leading providers.

12.00 – 12.30pm Sleep Medicine: an innovative surgery for snoring and apnoe | Sonnomedica

02.00 – 03.00pm From the International Cooperation to the International Patients Office | Gruppo Ospedaliero San Donato

03.00 – 04.00pm Hadrontherapy: a multi-ion solution and the latest advanced therapy to fight cancer | Fondazione CNAO

04.00 – 05.00pm Immuno mediated diseases: challenges for the future |Istituto Clinico Humanitas

05.00 – 05.30pm | Gravida Fertilitat Avancada